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Why Measure Gloss

Why Measure Gloss?

Gloss is an aspect of the visual perception of objects that is as important as color when considering the psychological impact of products on a consumer. In other words, "Gloss Sells" Gloss has been defined as the attribute of a surface that causes it to have a shiny or lustrous, metallic appearance.

The gloss of a surface can be greatly influenced by a number of factors, for example, the smoothness achieved during polishing, the amount and type of coating applied or the quality of the substrate. Manufacturers design their products to have maximum appeal. Such examples are; highly reflective car body panels, glossy magazine covers or satin black designer furniture. Now, what happens when products all of a sudden look different? Customers see this as a defect, or poor quality. Using a glossmeter and having good quality control practices eliminates this variable as a problem.

It is important therefore that gloss levels be consistent on every product or across different batches of products. Gloss can also be a measure of the quality of a surface, for instance, a drop in the gloss of a coated surface may indicate problems with its cure- leading to other failures such as poor adhesion or lack of protection for the coated surface.

It is for these reasons that many manufacturing industries monitor the gloss of their products, from cars, printing and furniture to food, pharmaceuticals and consumer electronics. We also have Gloss Sensors used in the process for real-time gloss measurement. Please call us at 1-866-462-6832 to discuss the inline application.